Intel Corp. (INTC) is betting on a better video in an attempt to convince people to buy new personal computers. The company on Tuesday unveiled the seventh generation of its flagship line of chips for PCs, first with built-in features that will help you to play or edit videos in high quality format known as Ultra HD or 4K.
Intel also announced that the Corporation Sony Pictures Home Entertainment Fandango and Comcast Corp. options offer 4K video services focused on new laptops equipped with the latest representatives of the Intel Core line of products.
Viewing 4K video are technically possible in the previous processor, equipped with corresponding software, said Niches, Nilalaman Manager, Intel product marketing. But some content providers were waiting for the built-in video compression to make video streaming easier. The new chips also enable laptops to work up to 2.6 times longer during playback 4KS video, added Intel.
The Intel’s announcement reflects the belief that an increasing number of users use laptops, not TVs, as the main way to view video content.
“Video is the new medium for all the talk,” writes in his blog, Joshua Shana just, Vice President, head of the group of client computing technologies.
New chips Intel also emphasize the shift strategy of the company caused by technical problems. Designing schemes to handle specific functions at the present time is a more reliable way to achieve performance improvements than the new production processes that create smaller transistors in chips.
The company has long been proud of the introduction of new manufacturing processes every two years or so, but last year admitted that the next stage of progress will be delayed by six months or more due to the technical difficulties associated with extreme miniaturization.
Intel plans to introduce the three main families of chips to 14 nanometers, or billionths of a meter, not 2. Using the improvement of this process, Intel reports on the acceleration of browsing web pages by 19%, while the performance of applications increased by 12% in comparison with the chips of the previous generation.
It is expected that the new chips will begin appearing this fall in the laptops of the middle class, which cost starts at about $449.
Although content providers such as Netflix Inc. started to create 4K video, not so many people can enjoy. One of the reasons is file size is 4K, which is difficult to transmit and store, requiring televisions and other devices that support video compression technology.
New Intel chips are designed to accelerate the process of compression and decoding of files using two popular compression technology, known as HEVC and VP9. They are also designed to support the copyright protection demanded by content providers.
Sony Pictures this year will offer a version of its 4K streaming service, known as Ultra, which is currently only available on Sony Bravia TVs and PCs equipped with the new chips, Intel said, adding that Fandango will do the same with their service FandangoNow.
Currently, shares of Intel (INTC) traded at $35,68 (-0,06%)