Sberbank named the most valuable Russian brand in the world ranking Brand Finance Global 500. About it reports a press-service of the Bank.
The value of the brand of Sberbank over the past year grew by 27.5 % (2.5 billion USD) and amounted to 1.6 billion U.S. dollars.
“The high position of our brand in the international ranking is an assessment of the efforts of our entire team for improvement of services. The new strategy of development of Sberbank group for the period until 2020 envisages a further increase of flexibility, speed and customer focus through the introduction of new technologies,” said President, Chairman of the Board of “Sberbank” German Gref.
“This year, Sberbank has achieved exemplary results in terms of brand value and brand strength. Brand advantages become even more compelling in the eyes of Russians, as shown by very high scores in the results of a study by Brand Finance in the area of clients ‘ capital, which is based on our assessment. Startups and the technology ecosystem to invade the financial services industry, but the predominant position of the “savings” from the point of view of the brand provides a solid Foundation to ensure that the Bank was able to adapt and demonstrate strong results,” said David hay, CEO and President of Brand Finance Plc.